Beauty Matter Webinar Highlights Need for Beauty Brands to Embrace Digital Distribution and the Importance of Amazon Channel

Last week, Beauty Matter CEO, Kelly Kovack, hosted a webinar, “Managing Your Business’ Financial Health” with Janet Gurwitch – former Founder of Laura Mercier and Operating Partner at Castanea Investments.  Market Defense has enjoyed long-standing relationships with three of Castanea’s portfolio companies, Drybar, First Aid Beauty (purchased by P&G) and Tatcha.

When discussing the current pivot to digital distribution, Janet highlighted Market Defense (completely unsolicited!) as a great partner for beauty brands seeking to maximize and protect their Amazon business.

View the webinar here:  https://home1/arketdef/