At the report presentation meeting, we will show you the market trend, considering the data of the last year in your product category on the main B2C e-commerce platforms in China: Tmall Global, Tmall Domestic, Taobao (C2C) and Tmall Supermarket (Alibaba group)

• Last year market trend: Sales revenue, units sold and average price.
• Top 20 brands by sales revenue, sold units and price positioning.
• Market share per platform: Tmall Global, Tmall Domestic, Taobao and Tmall Supermarket, including average price in each one.
• Top 20 products in the last month: sales revenue, units and average price.

If your brand is already selling in China, we analyze your market situation based on last year’s month-to-month e-commerce sales, the evolution of your average price, the distribution of sales on each Alibaba B2C platform and your best-selling products.

• Trend of your brand in the last year: sales revenue, units sold and average price.
• Market share per platform: Tmall Global, Tmall Domestic, Taobao and Tmall Supermarket, including average price in each one.
• Top 20 products in the last month: sales revenue, units and average price.

We analyze the situation of three benchmarks of your choice or help you select them, either to see what is happening in the market with brands similar to yours or to learn from the companies that are doing the best in Chinese ecommerce.

• Trend of your benchmarks (3) in the last year: sales revenue, units sold and average price.
• Market share per platform: Tmall Global, Tmall Domestic, Taobao and Tmall Supermarket, including average price in each one.
• Top 10 products in the last month: sales revenue, units and average price.

If you are already selling in China, we examine your flagship store on Tmall or JD, detecting opportunities for improvement. We also present you with best practices from your benchmark stores that can be applied to yours.

• Brand positioning.
• Key selling points.
• Product page analysis.
• Keywords used in our store and in benchmarks.

We examine the strategy of your brand and your competitors on the main Chinese social networks: WeChat, Weibo, Little Red Book or Douyin (Tik Tok), providing examples of best practices.

• Account followers, engagement, open date, number of posts (depending on the data available in each social network).
• Followers profile (Little Red Book/Douyin).
• Brand strategy: main topics and those with the best engagement.
• Influencer marketing: profile, engagement, topics.