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how target is redefining beauty retail

Beauty at the Center: Inside Target’s Bold Vision for Beauty Retail

May 1, 2026

We attended the WWD LA Beauty Forum 2026, where Amanda Nusz, SVP Beauty at Target, laid out a vision for beauty retail that was as specific as it was ambitious.

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Market Defense is a full-service marketplace partner for beauty, lifestyle, and other consumer brands operating across global commerce channels. Our integrated approach spans account management, brand protection, logistics, advertising, and creative, combining AI-powered tools with deep operational and financial expertise. We align execution across channels to support brand equity and long-term growth. Commerce, Seamlessly Connected.

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