Case Studies

July 2023 Prime Day Report

The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.

November 2022: Turkey 5 Report

Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.

October 2022: Prime Day Report

The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.

Prestige Hair Care Brand

This prestige brand had premium positioning in salons and luxury brick & mortar retail but were faced with 100+ discounting resellers on Amazon.


"We did a very quick turnaround on Amazon. We cleaned up the business, fairly well and fairly quickly, and that's definitely a testament to what they're able to do.”