Case Studies
November 2022: Turkey 5 Case Study
Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.
October 2022: Prime Day Case Study
The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.
International Skincare Brand
This prestige brand had luxury pricing and a strict MSRP policy but was faced with 200+ discounting resellers on Amazon.
Makeup & Accessories Brand
This mass-tige product, in wide distribution internationally, was facing 120+ discounting resellers on Amazon.
Prestige Hair Care Brand
This prestige brand had premium positioning in salons and luxury brick & mortar retail but were faced with 100+ discounting resellers on Amazon.
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"We did a very quick turnaround on Amazon. We cleaned up the business, fairly well and fairly quickly, and that's definitely a testament to what they're able to do.”