Case Studies
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95.2%
Lead-time reduction
27.9T
CO2E Avoided
433K+
Units Processed
Four prestige beauty brands spanning fragrance, skincare, hair care, and accessories were routing inventory through centralized warehouses, adding weeks of unnecessary lead time before reaching Amazon.
- Full case study
302%
Holiday Growth
95%+
Buy Box Ownership
500+
Offers Removed
A luxury skincare accessory brand ready to take back their Amazon channel had three problems at once: a reseller model to transition off of, 500+ unauthorized offers multiplying, and a seven-country expansion to execute.
- Full case study
20x+
PO Volume Growth
+5.2%
Margin Improvement
14.3%
Shipped COGS Growth
Six rough plumbing sub-brands, one catalog, margin slipping in multiple directions. Market Defense migrated ASINs to be more profitable and built hard bundles to turn low-margin products into winners.
- Full case study
168%
Total Sales YOY
285%
Ad Sales YOY
643%
NTB Units YOY
The customer doesn’t shop in silos. Market Defense scaled ad investment and built a storefront to turn the brand’s ongoing TikTok discovery into repeat customers and lasting brand equity.
- Full case study
~$6M
Y1
Sales
~$12M
Y2
Sales
~$23M
Y3
Sales
Every time off-Amazon demand spiked, Market Defense moved ad dollars onto Amazon to meet it, keeping a hero fragrance ranked #1 for 71 straight weeks while a sampler set held #1 too.
- Full case study
171%
Prime Day Clicks Y1
41%
Revenue Growth
$8.7M
Projected Y3 Sales
A 1P cookware brand was being run like a traditional retail account, fulfilling orders with no one managing rank, demand, or media. Market Defense built the strategy that was missing.
- Full case study
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"We did a very quick turnaround on Amazon. That’s definitely a testament to what they’re able to do."
- Director of Finance, Dr. Dennis Gross Skincare