Case Studies
July 2023 Prime Day Report
The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.
November 2022: Turkey 5 Report
Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.
October 2022: Prime Day Report
The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.
International Skincare Brand
This prestige brand had luxury pricing and a strict MSRP policy but was faced with 200+ discounting resellers on Amazon.
Makeup & Accessories Brand
This mass-tige product, in wide distribution internationally, was facing 120+ discounting resellers on Amazon.
Prestige Hair Care Brand
This prestige brand had premium positioning in salons and luxury brick & mortar retail but were faced with 100+ discounting resellers on Amazon.
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"We did a very quick turnaround on Amazon. We cleaned up the business, fairly well and fairly quickly, and that's definitely a testament to what they're able to do.”