Case Studies

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95.2%

Lead-time reduction

27.9T

CO2E Avoided

433K+

Units Processed

Four prestige beauty brands spanning fragrance, skincare, hair care, and accessories were routing inventory through centralized warehouses, adding weeks of unnecessary lead time before reaching Amazon.

302%

Holiday Growth

95%+

Buy Box Ownership

500+

Offers Removed

A luxury skincare accessory brand ready to take back their Amazon channel had three problems at once: a reseller model to transition off of, 500+ unauthorized offers multiplying, and a seven-country expansion to execute.

20x+

PO Volume Growth

+5.2%

Margin Improvement

14.3%

Shipped COGS Growth

Six rough plumbing sub-brands, one catalog, margin slipping in multiple directions. Market Defense migrated ASINs to be more profitable and built hard bundles to turn low-margin products into winners.

168%

Total Sales YOY

285%

Ad Sales YOY

643%

NTB Units YOY

The customer doesn’t shop in silos. Market Defense scaled ad investment and built a storefront to turn the brand’s ongoing TikTok discovery into repeat customers and lasting brand equity.

~$6M

Y1
Sales

~$12M

Y2
Sales

~$23M

Y3
Sales

Every time off-Amazon demand spiked, Market Defense moved ad dollars onto Amazon to meet it, keeping a hero fragrance ranked #1 for 71 straight weeks while a sampler set held #1 too.

171%

Prime Day Clicks Y1

41%

Revenue Growth

$8.7M

Projected Y3 Sales

A 1P cookware brand was being run like a traditional retail account, fulfilling orders with no one managing rank, demand, or media. Market Defense built the strategy that was missing.

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"We did a very quick turnaround on Amazon. That’s definitely a testament to what they’re able to do."