Case Studies

November 2022: Turkey 5 Case Study

Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.

Prestige Hair Care Brand

This prestige brand had premium positioning in salons and luxury brick & mortar retail but were faced with 100+ discounting resellers on Amazon.


"We did a very quick turnaround on Amazon. We cleaned up the business, fairly well and fairly quickly, and that's definitely a testament to what they're able to do.”