Press & Perspectives

Welcome to the intersection of beauty and marketplace strategy.

Explore expert commentary, data-led insights, and white papers where Market Defense leads the conversation on Amazon beauty.

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As seen in...

Beauty at the Center: Inside Target’s Bold Vision for Beauty Retail

Amazon Q1 2026: Top 25 Beauty and Personal Care Products

From Behind the Chair to Connected Commerce: Why Joining the 2026 PBA Future Leaders Task Force Matters to Me

PBA Champions Emerging Talent to Lead a Complex Beauty Industry

Top 10 Trending Hair Tools on Amazon Bringing the Salon Home

The Korean Wellness Wave Is Coming — and Fast

Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

Recap: Market Defense at the 2025 Women in Power Forum

Amazon Q4 2025: Top 25 Beauty and Personal Care Products

Market Defense Prime Day Report: What Drove Amazon Prime Day 2025?

Amazon Q2 2025: Top 25 Beauty and Personal Care Products

Salon-Grade, Prime Ready: Professional Beauty Brands Thriving on Amazon

Amazon Q1 2025: Top 25 Beauty and Personal Care Products

The Top 10 Amazon Brands of 2024 By Market Share: What’s Driving Their Success?

Amazon Q4 2024: Top 25 Beauty and Personal Care Products

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