Press & Perspectives

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Explore expert commentary, data-led insights, and white papers where Market Defense leads the conversation on Amazon beauty.

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As seen in...

Amazon Q2 2026: Top 25 Beauty and Personal Care Products

Heritage Brands Are Driving Walmart’s Online Beauty Business, Data Shows

A morning at the Beauty Biz Roundtable: Notes from BBR 2026

The Top 10 Trending Legacy Beauty Brands on Amazon

Beauty at the Center: Inside Target’s Bold Vision for Beauty Retail

Amazon Q1 2026: Top 25 Beauty and Personal Care Products

From Behind the Chair to Connected Commerce: Why Joining the 2026 PBA Future Leaders Task Force Matters to Me

PBA Champions Emerging Talent to Lead a Complex Beauty Industry

Top 10 Trending Hair Tools on Amazon Bringing the Salon Home

The Korean Wellness Wave Is Coming — and Fast

Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

Recap: Market Defense at the 2025 Women in Power Forum

Amazon Q4 2025: Top 25 Beauty and Personal Care Products

How Trends Drive Transactions on TikTok and Amazon

Amazon Q3 2025: Top 25 Beauty and Personal Care Products

Market Defense Prime Day Report: What Drove Amazon Prime Day 2025?

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