Press & Perspectives

Welcome to the intersection of beauty and marketplace strategy.

Explore expert commentary, data-led insights, and white papers where Market Defense leads the conversation on Amazon beauty.

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“This was a fantastic piece. I have already forwarded it to over 10 people this morning!”

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Market Defense Prime Day Report: What Drove Amazon Prime Day 2025?

Amazon Q2 2025: Top 25 Beauty and Personal Care Products

Salon-Grade, Prime Ready: Professional Beauty Brands Thriving on Amazon

Amazon Q1 2025: Top 25 Beauty and Personal Care Products

The Top 10 Amazon Brands of 2024 By Market Share: What’s Driving Their Success?

Amazon Q4 2024: Top 25 Beauty and Personal Care Products

New Year, Stronger Brand: 3 Essential Brand Protection Strategies to Kick Off 2025

TikTok x Amazon Converting Trend Traffic into Sales

Webinar – TikTok x Amazon: Converting Trend Traffic Into Sales

Amazon Q3 2024: Top 25 Beauty and Personal Care Products

Big Winners On Amazon Prime Big Deal Days: Sol De Janerio, Laneige, and Other Premium Beauty Players

The Data Behind the Hype: How Prime Day & Big Deal Days Supercharge Beauty Brands

Beauty Product Launches Have Plunged. Is That Bad?

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