Amazon Services
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“I’m thrilled with the results!”
Building Amazon Into a Growth Engine
Amazon is often the most powerful commerce channel a brand operates. Our role is to ensure it performs like one.
Market Defense combines strategic leadership, operational expertise, and AI-powered tools to build Amazon businesses that scale while protecting brand equity and margin.
We help brands succeed through:
- AI-powered listing and creative optimization
- Brand protection systems that identify IP infringement and unauthorized sellers
- Optimization for emerging discovery tools like Amazon Rufus
- End-to-end fulfillment expertise supporting operational scale
- Financial planning and analysis focused on maintaining a healthy Amazon P&L
The result is a marketplace business that grows efficiently and sustainably.
Access a Full Team of Specialists
Scaling a marketplace business requires expertise across multiple disciplines. Our model gives brands access to a full team of specialists without the cost and complexity of building that capability internally.
Each client works with a dedicated Growth Manager who coordinates a team across strategy, advertising, logistics, creative, and brand protection.
Our teams support brands with:
- Strategic account and growth management
- Advertising and demand generation across Amazon media
- Listing optimization and creative execution
- Logistics coordination and operational oversight
- Brand protection and compliance management
This structure ensures every part of the Amazon business is managed by specialists while remaining aligned to a single growth strategy.
Leverage our full suite of Amazon services.
- Set up and manage Amazon Seller & Vendor accounts and Brand Registry
- Create and optimize product listings, variations, and storefronts
- Upload imagery and assets in line with Amazon specs and brand style
- Implement strategic pricing, promotional calendars, and couponing
- Resolve Amazon cases (e.g., listing suppression, stranded ASINs, brand gating)
- Monitor reviews, respond to customer Q&A, and drive review generation
- Optimize content using data from search, conversion, and category trends
- Build and maintain detailed product catalogs across global marketplaces
- Track and enforce MAP compliance and brand equity standards
- Guide inventory forecasting, replenishment strategy, and ASIN lifecycle planning
- Monitor and remove unauthorized resellers, gray market activity, and counterfeit listings
- Enforce intellectual property rights (trademark, copyright, and imagery violations)
- Manage infringement claims and takedown requests across Amazon marketplaces
- Advise on distribution policies, MAP enforcement, and channel strategy
- Draft and refine Amazon reseller policies and authorized seller guidelines
- Support brand registry setup, brand gating, and transparency enrollment
- Respond to and resolve ASIN-level IP complaints and product suspensions
- Track Buy Box ownership and suppress competing unauthorized offers
- Coordinate with legal teams on cease-and-desist communications and escalations
- Deliver recurring brand health audits and enforcement performance reporting
- Ensure FBA compliance for product prep, labeling, bundling, and carton specs
- Coordinate inbound shipments and create Amazon-compliant shipment plans
- Manage Amazon 3PL relationships for prep, warehousing, and inventory movement
- Route and track shipments domestically and internationally across FCs
- Apply FNSKU, transparency, expiration, and suffocation labeling
- Monitor and optimize IPI scores (e.g., in-stock rate, sell-through, stranded inventory)
- Reconcile inventory issues and claw back chargebacks and lost inventory fees
- Execute removal orders and re-prep for non-compliant or aging inventory
- Provide short- and long-term storage in Amazon-compliant facilities
- Support export documentation, customs coordination, and cross-border logistics
- Manage Sponsored Products, Sponsored Brands, and DSP campaigns
- Execute full-funnel strategies across search, display, and retargeting
- Target branded and category keywords using defensive and growth tactics
- Monitor and report on performance via TACoS, ROAS, and NTF metrics
- Create and submit A+ Content and Amazon Brand Story modules
- Coordinate Vine enrollment and campaign support for new ASIN launches
- Align advertising to key brand moments (e.g., Prime Day, Holiday, TikTok trends)
- Design and upload conversion-driven imagery, infographics, and video
- Optimize advertising creative to match DTC and social campaigns
- Deliver campaign performance dashboards and actionable insights
- Programmatically reach audiences across the Amazon advertising ecosystem
- Build full-funnel strategies across awareness, consideration, and conversion stages
- Target shoppers using behavioral, contextual, and purchase-based signals
- Leverage exclusive Amazon audiences (e.g., in-market, lifestyle, remarketing)
- Deploy multiple ad units and A/B test creative for performance optimization
- Deliver dynamic, personalized creative across devices and inventory sources
- Track customer journey impact and attribution beyond Sponsored Ads
- Manage campaigns fully in-house or via collaborative hybrid model
- Retarget non-converting shoppers across the web and Amazon-owned properties
- Optimize campaigns using real-time performance insights and ROAS targets
Our Team. Our Clients. Around the World.
Market Defense is headquartered in Seattle, at the center of the Amazon ecosystem. Our team maintains close relationships with Amazon teams across multiple categories.
We work with brands headquartered around the world and bring deep experience navigating global Amazon marketplaces. Our team includes international marketplace specialists who help brands scale into new regions with confidence.
Global Expansion
Marketplaces have transformed global retail. Brands now scale across regions faster than ever.
We help brands expand across Amazon marketplaces with strategies that connect the U.S. business to international opportunities, ensuring listings, logistics, advertising, and brand protection stay aligned as brands grow globally.
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“When we came across Market Defense, it was a no brainer for us. Everything they offered was everything we needed. We are seeing incredible results.”
Our name reflects a core belief: if you want to grow on Amazon, you have to protect what you've built. Brand protection is the foundation of growth. If unauthorized sellers are winning the Buy Box, your ads are funding their sales, not yours. We work with brands that have strong brand equity they want to protect and grow, and as a full-service partner to beauty and lifestyle brands we manage everything across advertising, creative, content, and account strategy, all working together to drive results that are actually yours to keep.
We manage everything: account and catalog management, brand protection, advertising, creative, logistics, and financial planning. Most brands come to us managing multiple vendors across these functions, each with their own reporting, their own priorities, and no one connecting the dots. We replace that complexity with a single expert team that operates seamlessly across every function, where insights from one discipline constantly inform and improve the others. The work we do is complex. Our partnership is simple.
Market Defense manages the entire Amazon business end to end, all under one roof and one unified strategy. Most agencies hand off pieces of the business to separate teams with separate KPIs. We treat it as one connected system where every decision informs the next. Our data infrastructure gives brands a single view of performance across every channel, and we use that intelligence to make Amazon work harder, aligning Google search data with Amazon keyword strategy, turning TikTok creative learnings into Amazon Sponsored Brand Video, and connecting off-Amazon spend directly to on-Amazon conversion.
Unlike many Amazon agencies that operate as resellers, we are not a reseller. We work directly inside your account, meaning every sale on Amazon is yours. You own the Buy Box, you own the data, and you own the customer relationship. Because your Amazon account is built and grown in your name, it becomes a real business asset, and we have helped many brands leverage that asset as part of a successful exit. We work on a percentage of revenue model because we want to be directly incentivized to grow your business.
Building a world-class Amazon team means hiring across strategy, advertising, creative, operations, logistics, brand protection, and financial planning, and doing it at a senior level across every function. The fully loaded cost of that team runs between $890K and $1.3M annually, before you factor in the 6 to 12 months it takes to recruit, onboard, and align everyone. Market Defense gives you that same depth of expertise on day one, at a fraction of the cost, with a team that averages 8 or more years on Amazon and has already built the technology infrastructure, tools, and institutional knowledge that an in-house team would spend years developing. The brands that have tried to build in-house consistently tell us the same thing: they underestimated the complexity and overestimated how quickly a new team could perform at the level their brand deserved.