Amazon Services
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“I’m thrilled with the results!”
Helping you navigate the complexity of Amazon through true partnership.
We offer full service support with a bespoke strategy for every client. Protecting your brand, simplifying your logistics and delivering ROAS, all led by a growth manager accountable for the team. Amazon is one of the world’s largest and most influential online marketplaces, and our team of Amazon services specialists is here to build your business on a global scale.
Access a full team of experts for less.
Our model provides the expertise and resources to scale your Amazon channel at maximum cost efficiency, let us be your internal team. As specialists in deploying Amazon services for beauty brands, we understand your challenges and have proven we can eliminate unauthorized resellers allowing you to know your brand is protected and put your focus where your business needs it most.
Leverage our full suite of Amazon services.
Account & Brand Management
Brand Protection & Legal
FBA Prep, Storage & Shipping
Marketing (Advertising & Creative)
DSP (Amazon Demand-Side Platform)
Account & Brand Management
- Set up and manage Amazon Seller & Vendor accounts and Brand Registry
- Create and optimize product listings, variations, and storefronts
- Upload imagery and assets in line with Amazon specs and brand style
- Implement strategic pricing, promotional calendars, and couponing
- Resolve Amazon cases (e.g., listing suppression, stranded ASINs, brand gating)
- Monitor reviews, respond to customer Q&A, and drive review generation
- Optimize content using data from search, conversion, and category trends
- Build and maintain detailed product catalogs across global marketplaces
- Track and enforce MAP compliance and brand equity standards
- Guide inventory forecasting, replenishment strategy, and ASIN lifecycle planning
Brand Protection & Legal
- Monitor and remove unauthorized resellers, gray market activity, and counterfeit listings
- Enforce intellectual property rights (trademark, copyright, and imagery violations)
- Manage infringement claims and takedown requests across Amazon marketplaces
- Advise on distribution policies, MAP enforcement, and channel strategy
- Draft and refine Amazon reseller policies and authorized seller guidelines
- Support brand registry setup, brand gating, and transparency enrollment
- Respond to and resolve ASIN-level IP complaints and product suspensions
- Track Buy Box ownership and suppress competing unauthorized offers
- Coordinate with legal teams on cease-and-desist communications and escalations
- Deliver recurring brand health audits and enforcement performance reporting
FBA Prep, Storage & Shipping
- Ensure FBA compliance for product prep, labeling, bundling, and carton specs
- Coordinate inbound shipments and create Amazon-compliant shipment plans
- Manage Amazon 3PL relationships for prep, warehousing, and inventory movement
- Route and track shipments domestically and internationally across FCs
- Apply FNSKU, transparency, expiration, and suffocation labeling
- Monitor and optimize IPI scores (e.g., in-stock rate, sell-through, stranded inventory)
- Reconcile inventory issues and claw back chargebacks and lost inventory fees
- Execute removal orders and re-prep for non-compliant or aging inventory
- Provide short- and long-term storage in Amazon-compliant facilities
- Support export documentation, customs coordination, and cross-border logistics
Marketing (Advertising & Creative)
- Manage Sponsored Products, Sponsored Brands, and DSP campaigns
- Execute full-funnel strategies across search, display, and retargeting
- Target branded and category keywords using defensive and growth tactics
- Monitor and report on performance via TACoS, ROAS, and NTF metrics
- Create and submit A+ Content and Amazon Brand Story modules
- Coordinate Vine enrollment and campaign support for new ASIN launches
- Align advertising to key brand moments (e.g., Prime Day, Holiday, TikTok trends)
- Design and upload conversion-driven imagery, infographics, and video
- Optimize advertising creative to match DTC and social campaigns
- Deliver campaign performance dashboards and actionable insights
DSP (Amazon Demand-Side Platform)
- Programmatically reach audiences across the Amazon advertising ecosystem
- Build full-funnel strategies across awareness, consideration, and conversion stages
- Target shoppers using behavioral, contextual, and purchase-based signals
- Leverage exclusive Amazon audiences (e.g., in-market, lifestyle, remarketing)
- Deploy multiple ad units and A/B test creative for performance optimization
- Deliver dynamic, personalized creative across devices and inventory sources
- Track customer journey impact and attribution beyond Sponsored Ads
- Manage campaigns fully in-house or via collaborative hybrid model
- Retarget non-converting shoppers across the web and Amazon-owned properties
- Optimize campaigns using real-time performance insights and ROAS targets
Global reach.
We grow beauty brands in Amazon marketplaces around the globe. Our clients are headquartered worldwide, and we employ an international team.
Amazon global.
Our international approach to Amazon offers our clients further opportunities to expand their presences.
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“When we came across Market Defense, it was a no brainer for us. Everything they offered was everything we needed. We are seeing incredible results.”
