Global Marketplace Services
Helping you navigate the complexity of global marketplaces through true partnership.
Marketplaces are driving ecommerce growth globally. This means that for brands looking to expand their reach and maximize their sales potential, it is crucial to have consistent strategies across different geographies and marketplaces. However, keeping up with the demands of international ecommerce platforms for effective management and optimization can be a daunting task. This is where Market Defense comes in, providing seamless global marketplace management and enabling brands to leverage global channels for growth across marketplaces.
We grow beauty brands in ecommerce marketplaces around the globe.​
Our clients feel the impact of one service provider across all major marketplace platforms.
- Global account teams with local delivery teams working in region
- Centralized management with one point of contact in home country
- Coordinated strategy across geographies and marketplaces
- Consistent end-to-end service for the global business, regardless of geography and marketplace
- Consolidated reporting and insights across geographies and marketplaces
- Marketing budgeting and reporting aligned with internal reporting and decision-making
We offer a consistent suite of capabilities across all marketplaces.
Logistics & Fulfillment
Account & Brand Management
Brand Protection & Legal
Marketing (Advertising & Creative)
DSP (Amazon Demand-Side Platform)
Logistics & Fulfillment
- Prepare products for FBA and FBM globally, ensuring compliance with local prep, labeling, and packaging standards
- Manage international cross-border logistics, including customs documentation, VAT requirements, and regulatory compliance
- Offer storage solutions across key global markets through trusted 3PL and FBA networks
- Handle domestic and international DTC shipping, including temperature-sensitive or beauty-specific handling needs
- Optimize inventory planning and replenishment by country to improve sell-through and maintain high IPI scores
- Forecast demand by region using trend and sales data to avoid stockouts or overstock
- Coordinate Prime Day, Singles Day, Diwali, and other regional marketplace peaks with pre-positioned inventory
- Reduce shipping costs and chargebacks by implementing proactive reconciliation and logistics audits
- Customize packaging to meet regional branding, compliance, and consumer expectations
- Provide centralized reporting and analytics across all regions to improve performance and unify logistics strategy
Account & Brand Management
- Set up and manage Amazon Seller & Vendor accounts across North America, Europe, LATAM, and Asia
- Register and protect global brand trademarks through Amazon Brand Registry
- Create, localize, and optimize listings for regional relevance and compliance
- Manage pricing, promotions, and variations across multiple marketplaces and currencies
- Monitor and respond to customer reviews and Q&A in native languages
- Resolve regional compliance issues, including listing suppressions and account holds
- Adapt catalog strategy for regional category trends, seasonality, and shopping behavior
- Implement marketplace-specific promotional tools and retail programs (e.g., Prime Exclusive Discounts, Coupons, Deals)
- Coordinate international case resolution and performance metrics with global Amazon teams
- Guide market-entry planning, logistics coordination, and cross-border expansion strategies
Brand Protection & Legal
- Monitor and remove unauthorized resellers and counterfeiters across all global Amazon marketplaces
- Protect brand IP worldwide, including imagery, trademarks, and packaging compliance
- Enforce MAP and global pricing policies through active Buy Box and reseller tracking
- Develop and support selective distribution models, including EU and UK compliance
- Advise on international reseller policies and distribution best practices
- Leverage Amazon’s Brand Registry and Transparency tools to combat counterfeits
- Seek redress for brand product suspensions or IP violations across regional teams
- Align legal strategies with regional laws, such as UK/EU e-commerce regulations and US First Sale Doctrine
- Collaborate with global legal counsel and marketplace enforcement teams
- Provide ongoing education for clients around global platform governance and risk mitigation
Marketing (Advertising & Creative)
- Manage Sponsored Ads and DSP across international Amazon marketplaces
- Localize A+ Content and Brand Story modules for regional consumer preferences
- Deploy country-specific ad units and creative to improve performance
- Optimize advertising creative to align with regional DTC and social campaigns
- Use real-time reporting to refine ROAS and TACoS in each market
- Implement full-funnel strategies tailored to each country’s purchase behavior
- Develop creative assets that resonate with regional trends and shopper intent
- Coordinate Prime Day, Singles Day, Diwali, and other regional campaigns
- Test and iterate imagery, infographics, and video by locale
- Apply brand voice and positioning consistently across all international marketplaces
DSP (Amazon Demand-Side Platform)
- Run programmatic advertising campaigns across Amazon-owned sites and third-party inventory globally
- Use custom audience segments to reach both in-market and lookalike shoppers across borders
- Retarget past customers and cart abandoners with dynamic ads in multiple regions
- Localize messaging and creative by market to align with regional consumer behavior
- Coordinate DSP campaigns with global product launches, promotions, and brand campaigns
- Optimize ad spend to align with regional ROAS and TACoS targets across Seller and Vendor accounts
- Activate global brand awareness campaigns beyond search to drive new-to-brand customer acquisition
- Integrate DSP with your global marketing calendar — from Prime Day to Diwali to Singles Day
- Deliver unified reporting across marketplaces to measure reach, conversion, and impact by region
- Tap into Amazon’s audience intelligence to fuel growth in both established and emerging markets