Walmart Services
Walmart requires brand control from the top down to the bottom line.
A beauty brand’s image and reputation are crucial. We have the tools to navigate Walmart’s unique requirements and algorithms and fortify your brand, shield it from infringement, fight reputational damage, and uphold your desired customer experience.
Take control over how your products are presented on Walmart. You can maintain consistent branding, product descriptions, and imagery that accurately reflect your brand’s identity. This helps in building trust and recognition among customers and eliminates customer confusion and deep discounting by rogue resellers.
We employ a specialized approach to Walmart ad strategy development.
We tailor ad campaigns to align precisely with the unique dynamics of the Walmart marketplace. We leverage advanced data analytics to optimize ad performance and ROI, providing hands-on management of your Walmart ads, from creation to ongoing optimization. Our commitment extends to delivering comprehensive reporting with transparent, actionable insights and performance metrics.
We focus on enhancing your Walmart product listings for maximum visibility and conversion through product page optimization and engaging storytelling in enhanced content. Tailored storefront strategies, integrating sponsored content and social media, further amplify the impact of your Walmart storefront. With our comprehensive ad campaign management, encompassing both search and display advertising, we ensure optimal reach. Our approach balances growth-focused tactics with defensive strategies to maintain market position, while active participation in key Walmart programs maximizes visibility and sales.
Leverage our full suite of capabilities.
- Set up Account and Brand Registry.
- Seller & Vendor support & case resolution.
- Manage product listings, pricing, promotions.
- Respond to consumer Q&A and generate reviews.
- Listing optimization and conversion strategies.
- Chargeback mitigation.
- Business analysis and strategic planning.
- Provide assistance / solutions for brand listings suspensions.
- Monitor and remove unauthorized resellers and counterfeiters.
- Protect brand IP (imagery, trademarks, packaging).
- Advise on reseller policies and distribution best practices.
- Develop and revise rolling forecasts for Walmart’s inventory demand, ensuring that you have the right products in the right place at the right time.
- Integrate Walmart listings with your existing ecommerce platform, ensuring seamless order fulfillment and a consistent brand experience.
- Manage your order fulfillment through Walmart Fulfillment Service (WFS) or offer direct fulfillment services to optimize your costs and control over the fulfillment process.
- In-house order processing or existing 3PL provider support ensures efficient and streamlined logistics.
- Ensure product compliance with Walmart’s guidelines, including listing, labeling, and safety standards.
- Customize merchandising and packaging to create unique and eye-catching displays for Walmart products.
- Data analytics and reporting.
- Tailor campaigns to align with Walmart’s unique marketplace dynamics.
- Leverage Walmart-specific data to optimize ad performance and ROI.
- Craft compelling narratives for your Walmart product pages to boost customer engagement.
- Tailor your Walmart storefront for maximum impact, integrating sponsored content and social media.
- Oversee both search and display advertising campaigns on Walmart for optimal reach.
- Engage in Walmart’s exclusive initiatives (e.g., Rollbacks, Special Buy, Savings Spotlight) to maximize visibility and sales.
"
“Market Defense understands that beauty is its own very special beast. Market Defense is tapped into the beauty game something fierce. They know exactly how to position us, who our competitors are, who is doing what and how. That is critical.”
