About Market Defense
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"The entire Market Defense team is professional, responsive and proactive, and have really helped us to navigate the complex Amazon channel and build our presence there in a methodical way, while exceeding our sales expectations.”
- SVP, Product, Drybar
Market Defense knows beauty + Amazon.
Over ten years ago, beauty brands didn’t understand marketplaces. Amazon was an entirely new kind of retail. They wanted a phone number, a person to call, someone who would just help them take control. That’s why Market Defense exists, to be that champion for beauty and lifestyle brands who want to own their presence on Amazon.
Our leadership has been growing prestige beauty and lifestyle brands since 1994 and fighting resellers on Amazon since 2007. As a female co-founded company, we know the beauty and lifestyle consumer and know how they shop. Using our data-driven insights to accelerate growth, we enforce our clients’ pricing policies to protect their brands from future erosion. Our transparent partnerships give our clients access to a suite of experts including legal professionals, marketing support, and a brand management team that governs every aspect of running the day-to-day. At Market Defense we have a proven track record of building profitable Amazon businesses for clients, including some that have helped close acquisition deals.
Eliminating issues and securing brand control from the top down to the bottom line.
To drive longevity and growth we optimize product listings, boost visibility, execute timely marketing campaigns, manage inventory, stabilize pricing structures, manage transactions and returns, handle customer care services, and prove sales analytics.
Our clients trust us to tell their brand's story.
Working with us will allow you to trust that your brand is being communicated with excellence. From the messaging to visuals we follow your guidelines and create storefronts, content and ads that drive conversion and revenue.