Hair Care

Gourmand fragrances make up about 15.5% of total fragrance revenue on Amazon, according to Market Defense data cited by WWD. The top 10 gourmand scents

Amazon’s Q3 2026 top 25 beauty and personal care products show clear shifts in what shoppers are buying. Clean Skin Club Clean Towels XL jumped

Amazon is moving beyond checkout and becoming a place where shoppers discover K-beauty. This August it expanded its dedicated Korean Beauty storefront with trend edits,

By Catherine Perloff When Lauren Wang started Flex in Los Angeles a decade ago, she wanted to create a new type of menstrual care product

Top of the Chart Q2 always tells a unique story. Like all quarters, it straddles two seasons and all that implies about how consumers shift

Prime Day 2026 showed that beauty’s biggest Amazon moment is increasingly decided before the deals go live. Beauty remained Amazon’s top department with sales up

In “Are There Too Many Beauty Sales?”, published by The Business of Fashion on July 9, 2026, Market Defense experts Vanessa Kuykendall, Co-Founder, and Amy

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