Case Study:

November 2022: Turkey 5 Report

In this case study


Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.

Download this case study and learn:

  • Which categories drove the greatest increases
  • What was the average discount in each category
  • What increase in marketing spend was needed to see this increase
  • Bonus! Key consumer insights from Numerator’s Cyber Weekend Recap
Pin to board
Share on facebook
Next Articles
July 2023 Prime Day Report

The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.

October 2022: Prime Day Report

The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.