Case Study:

November 2022: Turkey 5 Case Study

In this case study


Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.

Download this case study and learn:

  • Which categories drove the greatest increases
  • What was the average discount in each category
  • What increase in marketing spend was needed to see this increase
  • Bonus! Key consumer insights from Numerator’s Cyber Weekend Recap
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