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Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now
Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

Our VP of Brand Protection shares three essential brand protection strategies to help you start the year on a strong footing




As an e-commerce giant, Amazon is continually evolving to improve its platform for both sellers and customers. One development is the Inventory Performance Index (IPI), a scoring system Amazon utilizes to evaluate the efficiency and effectiveness of a seller’s inventory management. In this blog post, we’ll dive into what the Amazon IPI is, how it works, and how it can impact your beauty business on the online marketplace.

In the fast-paced world of global commerce, it’s essential for beauty brands to take proactive measures to protect their reputation and ensure that their products are sold in authorized channels. To achieve this, it’s critical that businesses have well-defined and detailed contracts with their international and domestic partners, outlining specific terms and conditions for sales and distribution.

Brands are experiencing logistics issues. Ask yourself, could you do better? Do you have the staffing, the software to analyze inventory, the warehousing, the carrier to act quickly? Or the capital or margin to hire an agency to do all this so you can focus on other things? If so, consider 3p.

What will 2023 bring to the Amazon ecosystem? Market Defense is ready for all of it.