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From Behind the Chair to Connected Commerce: Why Joining the 2026 PBA Future Leaders Task Force Matters to Me

April 15, 2026

Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

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Market Defense is a full-service marketplace partner for beauty, lifestyle, and other consumer brands operating across global commerce channels. Our integrated approach spans account management, brand protection, logistics, advertising, and creative, combining AI-powered tools with deep operational and financial expertise. We align execution across channels to support brand equity and long-term growth. Commerce, Seamlessly Connected.

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