Market Defense’s Vanessa Kuykendall was asked to share her Amazon knowledge with SCORE’s small businesses who are expanding their digital footprint given COVID-19. Vanessa walks the audience through all the key aspects of selling on Amazon – the pros, cons, options and best practices. If you want to sell on Amazon – or already do and want to learn more – this video is for you.
0:00 – Intro / Who is Market Defense?
3:00 – Why should you care about Amazon?
3:33 – What is Amazon Prime?
4:52 – How has COVID changed the platform? What categories are growing/declining?
6:44 – How do consumers search for products?
8:42 – Amazon’s third party marketplace – pros and cons
11:20 – What is the buy box? What goes into the algorithm? How do you win it?
20:13 – Options for selling on Amazon – pros, cons, and hidden fees
33:33 – Questions from the audience: What is the best time for a start up to consider selling on Amazon? Should you go on Amazon first or wait until after you’ve set up your dot com?
38:00 – The economics of selling on Amazon
41:00 – Advertising on Amazon – how does it work?
42:20 – Question from the audience: How do you get 3rd party resellers off your 3P site when Amazon only seems to be dealing with infringement issues?
45:00 – Three key things to remember from our session
47:25 – Questions from audience: How do you tell your brand story on Amazon? What is the difference between Amazon Basic and Amazon Choice?