What really drove beauty sales on Amazon Prime Day 2026?
Discover the definitive guide to Amazon Prime Day 2026 in beauty. Our annual report goes beyond the numbers, revealing the brands that dominated, the products that broke out, and the trends that moved shoppers to buy.
- A sneak peek before you download
One in five beauty searches were branded.
The beauty shopper arrived with a shopping list, driven by brands and ingredients. She searched by name, not by category — an engaged shopper waiting for the right moment.
- Medicube held the #1 overall beauty brand spot for the second consecutive Prime Day.
- PDRN was the single biggest ingredient story this Prime Day — shoppers arrived already knowing the ingredient and searching for it by name.
- Prestige beauty is winning on Amazon: Tarte unseated Maybelline in makeup, Armani Beauty claimed #1 in fragrance.
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