Amazon’s Cyber Week 2024
Beauty Report
Icons and Innovators Defining Cyber Week Beauty
Get exclusive data from Amazon’s Cyber Week 2024, highlighting the beauty icons that dominated and the emerging innovators that captured shoppers’ attention. Discover which products led in sales across fragrance, haircare, skincare, and makeup, and see how influencers and affiliates helped power record-breaking results. This report is a must-read for anyone tracking the pulse of the beauty industry on the world’s largest e-commerce platform.
Why Market Defense is Your Trusted Guide
At Market Defense, we thrive at the intersection of beauty and e-commerce. With hands-on experience across Amazon and other global marketplaces, our expertise goes beyond mere observation. This report offers a snapshot, a glimpse into the vast and intricate landscape of online beauty sales. Yet, while it provides valuable data, it’s just the tip of the iceberg. With Market Defense as your partner, brands delve deeper, unlocking the full potential of these dynamic online platforms.
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“Amazon is…an amazon. The numbers are huge, and it HAS to be looked at. We have used Market Defense in the past and I’m happy to share their information with you, if you have a presence on Amazon that is not being maximized.”
- Janet Gurwitch Founder, Laura Mercier Cosmetics; Operating Partner, Advent International