July 2026 Amazon Pet Supplies Category Snapshot
Amazon pet supplies grew 27.8% to $19.2 billion over the past year, but the growth is concentrated in health and wellness. Dog allergy chews are up 221.9% and calming chews are up 217.3% while sweaters, crates, and harnesses fall by double digits. Non-pet products, led by Echo Show, now take roughly 10% of top-100 revenue, and organic visibility for pet brands is down more than 22% month over month.
Our July snapshot covers category growth, the fastest rising and falling search terms, brand share movement across cat and dog, and what we recommend brands do about it.
- What's Inside
- Sales and growth across pet, cat, and dog, including food, litter, and health supplies
- The 10 fastest rising and 10 fastest falling search terms
- Best selling brands and how share moved over the past year
- The forces behind the shift: tariffs, an aging pet population, and veterinary cost inflation
- Where technology products are displacing pet brands in search results
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