Amazon Prime Day 2025 Lifestyle Report
Discover what really drove Amazon Prime Day 2025. Market Defense’s Lifestyle Report goes beyond the numbers, revealing the shoppers who showed up, the categories that broke through, and the advertising strategies that separated the winners from the rest of the pack.
- What's Inside
- The Prime Day shopper got older and savvier, with nearly half over 55 and 88% having shopped the event before, planning their buys instead of impulse-adding to cart.
- Full-funnel beat front-loaded, as Days 3 and 4 quietly delivered the strongest new-to-brand conversions while brands that dropped off early left money on the table.
- AI reshaped discovery, with Rufus surfacing recommendations unprompted and generative AI driving a 3,300% surge in retail traffic year over year.
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