Welcome Beauty Connect attendees!
We are Market Defense, the leader in protecting and growing Prestige Beauty Brands on Amazon. Our team has been growing prestige beauty brands since 1994 and fighting resellers on Amazon since 2007. We understand the beauty consumer and know how they shop. Using our data-driven insights to accelerate growth, we enforce our clients pricing policies to protect their brands from future price erosion. Our transparent partnerships give our clients access to a suite of experts including legal professionals, marketing support, and a dedicated brand management team that governs every aspect of running the day-to-day. Working with us will allow you to trust that your brand is being handled by beauty industry experts. We look forward to meeting with you in the days ahead.
Sign up for our workshop, PROTECTING YOUR BRAND ON AMAZON, hosted by Vanessa KuyKendall, Co-Founder and COO of Market Defense.
Our suite of services includes
ACCOUNT & BRAND
MANAGEMENT
BRAND PROTECTION
& LEGAL
LOGISTICS &
OPERATIONS
MARKETING
(ADVERTISING & CREATIVE)
- Set up Account and Brand Registry
- Manage product listings, pricing, promotions
- Respond to consumer Q&A and reviews
- Conversion optimization
- Chargeback mitigation
- Business analysis and strategic planning
- Monitor and remove unauthorized resellers and counterfeiters
- Protect brand IP (imagery, trademarks, packaging)
- Advise on reseller policies and distribution best practices
- Seek redress for brand product suspensions
- Ensure FBA compliance (product prep and labeling)
- Inventory planning and replenishment
- Optimize IPI scores (e.g., in-stock, sell-through)
- Claw back deductions and fees
- Custom merchandising and packaging
- Manage search and display advertising campaigns
- Defensive and growth-oriented strategies
- Engage in key Amazon programs (e.g., Vine, Prime Day, Holiday)
- Optimize Brand Store and product pages (copy, imagery, A+ content)
With the best beauty credentials for marketplace success, Market Defense has partnered with over 80 brands on Amazon.
