Building Brand Equity and Financial Value on Amazon

Harnessing the power of Amazon to fuel growth while protecting brand positioning and retail relationships is not only possible but proven. Contrary to popular belief, Amazon can be a platform for storytelling, discovery, and profitable customer acquisition. When done right, it’s a channel that adds tremendous financial value. Join us for a deep dive into strategies and tactics of leveraging Amazon to drive brand equity and overall financial value. Join a discussion with Market Defense’s Julian Chu and Vanessa Kuykendall on unlocking the potential of Amazon.