We attended the WWD LA Beauty Forum 2026, where Amanda Nusz, SVP Beauty at Target, laid out a vision for beauty retail that was as specific as it was ambitious.
Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now
The 2024 WWD Beauty CEO Summit brought together a diverse group of speakers, including brand founders, marketers, and retailer executives, to share their insights and
The news is out, and we couldn’t be prouder. Market Defense, with our global team spanning numerous time zones, has achieved the prestigious certification of a “Great Place to Work”. But our internal accolades are just the start. Our culture and dedication to excellence shape how we serve our clients in the dynamic Amazon marketplace.
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
Brands are experiencing logistics issues. Ask yourself, could you do better? Do you have the staffing, the software to analyze inventory, the warehousing, the carrier to act quickly? Or the capital or margin to hire an agency to do all this so you can focus on other things? If so, consider 3p.
Are you an Amazon Vendor or an Amazon Agency supporting Vendors? Making the transition from 1P to 3P on Amazon can feel like navigating uncharted territory—even for
Harnessing the value of Amazon to fuel growth while protecting brand positioning and retail relationships is not only possible but proven. Contrary to popular belief,