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From Behind the Chair to Connected Commerce: Why Joining the 2026 PBA Future Leaders Task Force Matters to Me

April 15, 2026

Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

PBA Champions Emerging Talent to Lead a Complex Beauty Industry

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Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now

Recap: Market Defense at the 2025 Women in Power Forum

March 4, 2026

Market Defense joined leaders across beauty, fashion, and footwear in New York City for the fifth annual Women in Power Forum.

Ulta's Bet on a Different Kind of Marketplace

Ulta’s Bet on a Different Kind of Marketplace

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amazon q4 2025 top 25 beauty and personal care products

Amazon Q4 2025: Top 25 Beauty and Personal Care Products

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BeautyMatter

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Market Defense Prime Day Report: What Drove Amazon Prime Day 2025?

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Amazon Q2 2025 Top 25 Beauty and Personal Care Products

Amazon Q2 2025: Top 25 Beauty and Personal Care Products

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Salon-Grade, Prime Ready: Professional Beauty Brands Thriving on Amazon

June 1, 2025
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Market Defense is a full-service marketplace partner for beauty, lifestyle, and other consumer brands operating across global commerce channels. Our integrated approach spans account management, brand protection, logistics, advertising, and creative, combining AI-powered tools with deep operational and financial expertise. We align execution across channels to support brand equity and long-term growth. Commerce, Seamlessly Connected.

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