Unlock Your Amazon Potential: Request a Complimentary Logistics Audit
At Market Defense, we stand as steadfast guardians and growth drivers for beauty brands navigating the intricate Amazon landscape. With a legacy rooted in expertise, our team supports every aspect of marketplace success—including the behind-the-scenes logistics that keep your brand moving. From inventory planning to fulfillment strategy, we help ensure your operations are aligned with your growth goals. We grow the world’s best beauty brands on Amazon and other marketplaces. Globally.
Considering a logistics tune-up? Our complimentary Logistics Audit offers tailored insights into your current operations—highlighting opportunities to improve efficiency, reduce friction, and stay ahead of shifting marketplace demands.
Fill out the form below to get started.
In the meantime,
5 actions you can take today to boost your Amazon business.
Seller Central provides rich demographic analysis & customer shopping data that you can use to drive product development and understand your competitors better. We provide our Clients data & insights that help drive new product development, even build out new categories. If you were a prestige Hair Care brand, what would you do if you knew your customer bought a specific competitor’s treatment oil 30% of the time? Imagine how you could re-price, reformulate, or re-market your own hair treatment product based on this data point.
Amazon is not a social media platform, but Influencers can play a big role in driving traffic to Amazon. While Amazon Live and the new Creator Connections tool have been solid attempts by Amazon at matching brands with qualified influencers, those programs do not see the engagement and conversion that comes from a brand-engaged influencer extolling the benefits of a brand or product that aligns with their community or a brand’s target audience. This is especially true when launching a product on Amazon that has no reviews: the right Tik Tok influencer can add much needed momentum to a product launch.
Amazon has delayed the opening of or is closing 60+ warehouses. Amazon’s shrinking inventory space means you need to be strategic with the space you have allotted. Start a sku rationalization effort now, so you are well-positioned for Prime Day. By removing slow sellers and replacing it with fast-selling inventory, Amazon will reward you with more space, thus better preparing you for big shopping events like Prime Day and gifting holidays.
Unlike traditional retail, it does not help you sell more products on Amazon to have multiple sellers. Multiple sellers have to compete for the sale, and will eventually create a pricing war where the winner is the lowest price. If you don’t want your pricing disrupted, then you need to be your own seller or choose only one seller you can trust to sell your products. We help Brands open their own account and be the only seller of record on Amazon, so they never have to fight a price war again.
Your lapsed DTC customers shopped your website because they loved your products, but they may have been turned off by your website functionality, your cost of shipping or time to deliver, lack of new launches, or (like 80% of Americans) they just find it more convenient to shop for beauty products on the biggest marketplace in the world: Amazon. Engage them with an Amazon offer, an Amazon exclusive product, or a collaboration with another brand they can also shop on Amazon. We help clients access their customer all along their shopping journey, including on and off Amazon.
Our suite of services includes
ACCOUNT & BRAND
MANAGEMENT
- Set up Account and Brand Registry
- Manage product listings, pricing, promotions
- Respond to consumer Q&A and reviews
- Conversion optimization
- Chargeback mitigation
- Business analysis and strategic planning
BRAND PROTECTION
& LEGAL
- Monitor and remove unauthorized resellers and counterfeiters
- Protect brand IP (imagery, trademarks, packaging)
- Advise on reseller policies and distribution best practices
- Seek redress for brand product suspensions
LOGISTICS &
OPERATIONS
- Ensure FBA compliance (product prep and labeling)
- Inventory planning and replenishment
- Optimize IPI scores (e.g., in-stock, sell-through)
- Claw back deductions and fees
- Custom merchandising and packaging
MARKETING
(ADVERTISING & CREATIVE)
- Manage search and display advertising campaigns
- Defensive and growth-oriented strategies
- Engage in key Amazon programs (e.g., Vine, Prime Day, Holiday)
- Optimize Brand Store and product pages (copy, imagery, A+ content)
With the best beauty credentials for marketplace success, Market Defense has partnered with over 90 brands on Amazon.
