Seller Central provides rich demographic insights and customer shopping data that can inform everything from pricing to product innovation. We help our clients use this data to guide new product development and even expand into adjacent categories. If you were a premium cookware brand and discovered that 30% of your customers also regularly purchased a specific competitor’s cast iron skillet, how might that influence your pricing strategy, product features, or bundle offers? Imagine how you could refine your assortment, adjust positioning, or introduce a complementary product based on that insight.

Amazon is not a social media platform, but Influencers can play a big role in driving traffic to Amazon. While Amazon Live and the new Creator Connections tool have been solid attempts by Amazon at matching brands with qualified influencers, those programs do not see the engagement and conversion that comes from a brand-engaged influencer extolling the benefits of a brand or product that aligns with their community or a brand’s target audience. This is especially true when launching a product on Amazon that has no reviews: the right Tik Tok influencer can add much needed momentum to a product launch.

Amazon has delayed the opening of or is closing 60+ warehouses. Amazon’s shrinking inventory space means you need to be strategic with the space you have allotted. Start a SKU rationalization effort now, so you are well-positioned for Prime Day. By replacing slow sellers with fast-selling inventory, Amazon will reward you with more space, thus better preparing you for big shopping events like Prime Day and gifting holidays.

Unlike traditional retail, it does not help you sell more products on Amazon to have multiple sellers. Multiple sellers have to compete for the sale, and will eventually create a pricing war where the winner is the lowest price. If you don’t want your pricing disrupted, then you need to be your own seller or choose only one seller you can trust to sell your products. We help brands open their own account and be the only seller of record on Amazon, so you never have to fight a price war again.

Your lapsed DTC customers shopped your website because they loved your products, but they may have been turned off by your website functionality, your cost of shipping or time to deliver, lack of new launches, or (like 80% of Americans) they just find it more convenient to shop for your products on the world’s biggest marketplace: Amazon. Engage them with an Amazon offer, an Amazon exclusive product, or a collaboration with another brand they can also shop on Amazon. We help clients access their customer all along their shopping journey, both on- and off-Amazon.