Case Study:

July 2023 Prime Day Report

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The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.

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  • Off-Amazon Promotion: How did brands that promoted their deals off-Amazon achieve a 523% lift in sales?
  • Well-Crafted Discount Strategies: What discount drove the most sales in each subcategory (i.e., Makeup, Skin Care, Fragrance, Hair Care, Personal Care)?
  • Advertising Investment: What ad spend in TACoS was required to see maximum sales growth?
  • Insights on Consumer Shopping Behavior
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