The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.
Download this case study and learn about:
- Off-Amazon Promotion: How did brands that promoted their deals off-Amazon achieve a 523% lift in sales?
- Well-Crafted Discount Strategies: What discount drove the most sales in each subcategory (i.e., Makeup, Skin Care, Fragrance, Hair Care, Personal Care)?
- Advertising Investment: What ad spend in TACoS was required to see maximum sales growth?
- Insights on Consumer Shopping Behavior