Recap: Market Defense at the 2025 Women in Power Forum
March 4, 2026
Market Defense joined leaders across beauty, fashion, and footwear in New York City for the fifth annual Women in Power Forum.
Amazon Shifts to Recycled Paper Filling for Packages in North America
July 1, 2024
Amazon has announced a significant move towards more sustainable packaging by transitioning to recycled paper filling for its North American operations. This change will replace
Spring Into Success: Key Refresh Tips for Beauty Brands
March 28, 2024
This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
Global Marketplaces Offer Financial And Strategic Opportunities For Beauty Brands
August 24, 2023
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
Amazon Spring Cleaning for Your Beauty Business
April 3, 2023
As the days grow warmer and flowers start to bloom, it’s time to infuse that same energy into your beauty brand’s presence on Amazon. Embrace the spirit of spring cleaning by streamlining, decluttering, and refreshing your online store.
Market Defense Makes 2023 Predictions for Amazon Advertising, Arbitrage Protection, Warehousing & Logistics
January 25, 2023
What will 2023 bring to the Amazon ecosystem? Market Defense is ready for all of it.