This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.
Brands are experiencing logistics issues. Ask yourself, could you do better? Do you have the staffing, the software to analyze inventory, the warehousing, the carrier to act quickly? Or the capital or margin to hire an agency to do all this so you can focus on other things? If so, consider 3p.
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