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A morning at the Beauty Biz Roundtable notes from BBR 2026

A morning at the Beauty Biz Roundtable: Notes from BBR 2026

May 28, 2026

Market Defense joined 150 senior beauty executives at the Hyatt Centric Delfina in Santa Monica for BBR 2026.

The Top 10 Trending Legacy Beauty Brands on Amazon

The Top 10 Trending Legacy Beauty Brands on Amazon

May 17, 2026

BeautyMatter

how target is redefining beauty retail

Beauty at the Center: Inside Target’s Bold Vision for Beauty Retail

May 1, 2026

We attended the WWD LA Beauty Forum 2026, where Amanda Nusz, SVP Beauty at Target, laid out a vision for beauty retail that was as specific as it was ambitious.

Amazon Q1 2026: Top 25 Beauty and Personal Care Products

Amazon Q1 2026: Top 25 Beauty and Personal Care Products

April 19, 2026

BeautyMatter

By the Numbers: Chinese Brands Make Inroads in Menswear Sales on Amazon

By the Numbers: Chinese Brands Make Inroads in Menswear Sales on Amazon

April 17, 2026

BeautyMatter

PBA Champions Emerging Talent to Lead a Complex Beauty Industry

April 2, 2026

BeautyMatter

Top 10 Trending Hair Tools on Amazon Bringing the Salon Home

March 31, 2026

BeautyMatter

The Korean Wellness Wave Is Coming — and Fast

March 24, 2026

BeautyMatter

Ulta's Bet on a Different Kind of Marketplace

Ulta’s Bet on a Different Kind of Marketplace

January 27, 2026

BeautyMatter

amazon q4 2025 top 25 beauty and personal care products

Amazon Q4 2025: Top 25 Beauty and Personal Care Products

January 25, 2026

BeautyMatter

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Market Defense is a full-service marketplace partner for beauty, lifestyle, and other consumer brands operating across global commerce channels. Our integrated approach spans account management, brand protection, logistics, advertising, and creative, combining AI-powered tools with deep operational and financial expertise. We align execution across channels to support brand equity and long-term growth. Commerce. Seamlessly Connected.

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