What’s Trending
Amazon in 2024: Key Predictions from Market Defense
January 23, 2024
The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.
Amazon Beauty in 2024: Emerging Trends to Watch
January 11, 2024
As we welcome the new year, the beauty landscape on Amazon is poised for some intriguing shifts and developments. In this piece, I share my
Market Defense is a Certified “Great Place to Work”
September 20, 2023
The news is out, and we couldn’t be prouder. Market Defense, with our global team spanning numerous time zones, has achieved the prestigious certification of a “Great Place to Work”. But our internal accolades are just the start. Our culture and dedication to excellence shape how we serve our clients in the dynamic Amazon marketplace.
November 2022: Turkey 5 Report
January 23, 2023
Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.
