The Supplements Category:
What's trending in 2026?
Top sellers, strategic keywords, and customer trends across a $1.3 billion a month Amazon category.
Supplements grew 40% year over year on Amazon. We pulled three months of sales, search, and sponsorship data across 12,200 brands to show where the growth went and what it costs to reach it.
- What's Inside
- Category snapshot. Monthly sales, growth, and average price across twelve subcategories.
- Best-selling brands. The top fifteen supplement brands by sales share, and who gained or lost ground this year.
- Deep dives. Magnesium, creatine, fiber, and gummies, with the most searched keywords for each.
- Summer social scan. Fibermaxxing, cortisol, creatine for women, and TikTok Shop's role in the funnel.
- Three Things the Data Told Us
- Magnesium is the category's anchor. Glycinate alone is $63.3 million a month, up 85.7%.
- Creatine is pivoting toward women. Women-coded listings are up 158% year over year.
- TikTok Shop buys the first purchase. Amazon owns the lifetime. Supplement buyers spend $98 a year on TikTok Shop against $236 on Amazon.
Download the Report →
Fill out the form below to download “The Supplements Category Summer 2026”