Three Market Defense Clients’ Products Chosen for WWD’s “Top 100 Skincare Products of All Time”

Market Defense would like to congratulate three of our clients, Dr. Dennis Gross, skyn ICELAND and Clark’s Botanicals for being included in WWD’s “Top 100 Skincare Products of All Time”.  According to Jenny B. Fine, Executive Editor of WWD Beauty Inc., they wanted to debut a new franchise called “The Greatest” that was inspired by its sister company, Rolling Stone: “Inspired by our sister publication Rolling Stone’s list of the 500 top albums of all time as voted on by music industry insiders, we decided to do the same for beauty, category by category. So earlier this year, we sent out emails to hundreds of beauty industry leaders — marketers, retailers, makeup artists, analysts, influencers, publicists, editors, founders, you name it — and asked them to vote on their top 10 to 20 products. The response was overwhelming — and the results fascinating….collectively, they form a list of the top 100 skin care products as voted on by the industry.” Dr. Dennis Gross was chosen for its Alpha Beta Universal Daily Peel which was launched in 2005. skyn ICELAND was chosen for its Hydro Cool Firming Eye Gels which it launched in 2008. Clark’s Botanicals was chosen for its Smoothing Marine Cream which was launched in 2010. To access the full article, click here:, “100 Greatest Skincare Products of All Time”.