This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
Amazon has announced a significant move towards more sustainable packaging by transitioning to recycled paper filling for its North American operations. This change will replace
The 2024 WWD Beauty CEO Summit brought together a diverse group of speakers, including brand founders, marketers, and retailer executives, to share their insights and
This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.
As we welcome the new year, the beauty landscape on Amazon is poised for some intriguing shifts and developments. In this piece, I share my
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
As an e-commerce giant, Amazon is continually evolving to improve its platform for both sellers and customers. One development is the Inventory Performance Index (IPI), a scoring system Amazon utilizes to evaluate the efficiency and effectiveness of a seller’s inventory management. In this blog post, we’ll dive into what the Amazon IPI is, how it works, and how it can impact your beauty business on the online marketplace.
As the days grow warmer and flowers start to bloom, it’s time to infuse that same energy into your beauty brand’s presence on Amazon. Embrace the spirit of spring cleaning by streamlining, decluttering, and refreshing your online store.
The highlight for Market Defense was being awarded the recognition of “Best Retail Support Agency” in the inaugural NEXT awards, taking our place next to the best in the beauty business.