The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.

As we welcome the new year, the beauty landscape on Amazon is poised for some intriguing shifts and developments. In this piece, I share my