“Grow beyond”: notes from the 2026 Walmart Marketplace Seller Summit
September 24, 2026
Market Defense joined 150 senior beauty executives at the Hyatt Centric Delfina in Santa Monica for BBR 2026.
A morning at the Beauty Biz Roundtable: Notes from BBR 2026
May 28, 2026
Market Defense joined 150 senior beauty executives at the Hyatt Centric Delfina in Santa Monica for BBR 2026.
Beauty at the Center: Inside Target’s Bold Vision for Beauty Retail
May 1, 2026
We attended the WWD LA Beauty Forum 2026, where Amanda Nusz, SVP Beauty at Target, laid out a vision for beauty retail that was as specific as it was ambitious.
From Behind the Chair to Connected Commerce: Why Joining the 2026 PBA Future Leaders Task Force Matters to Me
April 15, 2026
Ulta’s TikTok Shop Move Changes Everything — Here’s What Beauty Brands Need to Do Right Now
The Data Behind the Hype: How Prime Day & Big Deal Days Supercharge Beauty Brands
October 8, 2024
This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
Amazon Shifts to Recycled Paper Filling for Packages in North America
July 1, 2024
Amazon has announced a significant move towards more sustainable packaging by transitioning to recycled paper filling for its North American operations. This change will replace
2024 WWD Beauty CEO Summit Recap
May 24, 2024
The 2024 WWD Beauty CEO Summit brought together a diverse group of speakers, including brand founders, marketers, and retailer executives, to share their insights and
Spring Into Success: Key Refresh Tips for Beauty Brands
March 28, 2024
This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.