The highlight for Market Defense was being awarded the recognition of “Best Retail Support Agency” in the inaugural NEXT awards, taking our place next to the best in the beauty business.
In 2020, several forces combined to drive the increasing influence of both purpose-driven brands and Amazon.
Science-backed beauty is one of the latest trends in the beauty & wellness industry.
Market Defense would like to congratulate three of our clients, Dr. Dennis Gross, skyn ICELAND and Clark’s Botanicals for being included in WWD’s “Top 100
Beauty Independent (www.beautyindependent.com), one of the best-known providers of beauty trends and predictions, launched a three-part series on Amazon last year (to get access to
September 4, 2020 Kelly: You have a sweet spot at Market Defense and a profile of brands that you work with. First, you are beauty-focused,
August 4, 2020 *This Q&A Series came from a webinar with BeautyMatter in June 2020, entitled “How Prestige Beauty Brands Win on Amazon”. Kelly Kovack,
“In recognition of women’s achievement, CEW invites you to be inspired at our Female Founder Awards. Meet leading beauty entrepreneurs whose passion, leadership and innovation
Amazon has overhauled its lndie Beauty platform less than a year after its launch. On the heels of the world’s largest e-tailer revealing it took
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