Purpose Driven Brands and Amazon
June 29, 2022
In 2020, several forces combined to drive the increasing influence of both purpose-driven brands and Amazon.
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Optimizing Beauty & Wellness Through Science
June 29, 2022
Science-backed beauty is one of the latest trends in the beauty & wellness industry.
Three Market Defense Clients’ Products Chosen for WWD’s “Top 100 Skincare Products of All Time”
March 4, 2021
Market Defense would like to congratulate three of our clients, Dr. Dennis Gross, skyn ICELAND and Clark’s Botanicals for being included in WWD’s “Top 100
Beauty Independent Discusses Amazon in a Three-Part Series
February 10, 2021
Beauty Independent (www.beautyindependent.com), one of the best-known providers of beauty trends and predictions, launched a three-part series on Amazon last year (to get access to
Question #4: How does a Premium Beauty brand get started on Amazon? How does it maximize revenue potential? What are the differences between 1P and 3P?
September 4, 2020
September 4, 2020 Kelly: You have a sweet spot at Market Defense and a profile of brands that you work with. First, you are beauty-focused,
Question #2: What is your Amazon Seller philosophy? And how do you maintain the integrity of Premium Beauty Brands on Amazon without upsetting major Retailers?
August 6, 2020
August 4, 2020 *This Q&A Series came from a webinar with BeautyMatter in June 2020, entitled “How Prestige Beauty Brands Win on Amazon”. Kelly Kovack,
CEW Female Founder Awards 2020
December 11, 2019
“In recognition of women’s achievement, CEW invites you to be inspired at our Female Founder Awards. Meet leading beauty entrepreneurs whose passion, leadership and innovation
Amazon Revamps lndie Beauty Platform And Promotes lndie Beauty Product Deals
March 27, 2019
Amazon has overhauled its lndie Beauty platform less than a year after its launch. On the heels of the world’s largest e-tailer revealing it took
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