Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
As an e-commerce giant, Amazon is continually evolving to improve its platform for both sellers and customers. One development is the Inventory Performance Index (IPI), a scoring system Amazon utilizes to evaluate the efficiency and effectiveness of a seller’s inventory management. In this blog post, we’ll dive into what the Amazon IPI is, how it works, and how it can impact your beauty business on the online marketplace.
In the fast-paced world of global commerce, it’s essential for beauty brands to take proactive measures to protect their reputation and ensure that their products are sold in authorized channels. To achieve this, it’s critical that businesses have well-defined and detailed contracts with their international and domestic partners, outlining specific terms and conditions for sales and distribution.
As the days grow warmer and flowers start to bloom, it’s time to infuse that same energy into your beauty brand’s presence on Amazon. Embrace the spirit of spring cleaning by streamlining, decluttering, and refreshing your online store.
The highlight for Market Defense was being awarded the recognition of “Best Retail Support Agency” in the inaugural NEXT awards, taking our place next to the best in the beauty business.
In 2020, several forces combined to drive the increasing influence of both purpose-driven brands and Amazon.
Science-backed beauty is one of the latest trends in the beauty & wellness industry.
Market Defense would like to congratulate three of our clients, Dr. Dennis Gross, skyn ICELAND and Clark’s Botanicals for being included in WWD’s “Top 100
Beauty Independent (www.beautyindependent.com), one of the best-known providers of beauty trends and predictions, launched a three-part series on Amazon last year (to get access to
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