Are you an Amazon Vendor or an Amazon Agency supporting Vendors? Making the transition from 1P to 3P on Amazon can feel like navigating uncharted territory—even for seasoned vendors. Yet this shift—from selling direct to Amazon to becoming a third‑party seller—can unlock greater control, margins, and flexibility. In this video, we’ll guide you step by step through what it means to leave the 1P model behind, how to plan your pivot strategically, and the pitfalls you’ll want to avoid on the way to a successful 3P setup.
Listen in to this LIVE discussion on how to transition from 1P to 3P with Vanessa Kuykendall (Market Defense) and Paul Sonneveld (MerchantSpring).
We explore strategies, tips, and common pitfalls.