Amazon Beauty in 2024: Emerging Trends to Watch
January 11, 2024
As we welcome the new year, the beauty landscape on Amazon is poised for some intriguing shifts and developments. In this piece, I share my
Global Marketplaces Offer Financial And Strategic Opportunities For Beauty Brands
August 24, 2023
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
Understanding Amazon’s Inventory Performance Index: What It Means for Your Beauty Business
May 8, 2023
As an e-commerce giant, Amazon is continually evolving to improve its platform for both sellers and customers. One development is the Inventory Performance Index (IPI), a scoring system Amazon utilizes to evaluate the efficiency and effectiveness of a seller’s inventory management. In this blog post, we’ll dive into what the Amazon IPI is, how it works, and how it can impact your beauty business on the online marketplace.
Amazon Spring Cleaning for Your Beauty Business
April 3, 2023
As the days grow warmer and flowers start to bloom, it’s time to infuse that same energy into your beauty brand’s presence on Amazon. Embrace the spirit of spring cleaning by streamlining, decluttering, and refreshing your online store.
Market Defense Awarded Best Retail Support Agency of 2022 by BeautyMatter
September 27, 2022
The highlight for Market Defense was being awarded the recognition of “Best Retail Support Agency” in the inaugural NEXT awards, taking our place next to the best in the beauty business.
Purpose Driven Brands and Amazon
June 29, 2022
In 2020, several forces combined to drive the increasing influence of both purpose-driven brands and Amazon.
Optimizing Beauty & Wellness Through Science
June 29, 2022
Science-backed beauty is one of the latest trends in the beauty & wellness industry.
