Case Study:

October 2022: Prime Day Report

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The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.

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  • Which categories drove the greatest increases
  • What was the average discount in each category
  • What increase in marketing spend was needed to see this increase
  • Bonus! Customer shopping insights from Numerator’s Live Tracker: Amazon Prime Early Access Sale
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