Prime Day
Big Winners On Amazon Prime Big Deal Days: Sol De Janerio, Laneige, and Other Premium Beauty Players
October 17, 2024
Beauty Independent
The Data Behind the Hype: How Prime Day & Big Deal Days Supercharge Beauty Brands
October 8, 2024
This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
Navigating Amazon Prime Day: Tips for Beauty Brands to Consider
October 6, 2023
The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.
July 2023 Prime Day Report
August 14, 2023
The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.
October 2022: Prime Day Report
December 9, 2022
The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.