Press & Perspectives

Welcome to the intersection of beauty and marketplace strategy.

Explore expert commentary, data-led insights, and white papers where Market Defense leads the conversation on Amazon beauty.

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Amazon Q3 2024: Top 25 Beauty and Personal Care Products

Amazon Q3 2024: Top 25 Beauty and Personal Care Products

Big Winners On Amazon Prime Big Deal Days: Sol De Janeiro, Laneige And Other Premium Beauty Players

Big Winners On Amazon Prime Big Deal Days: Sol De Janerio, Laneige, and Other Premium Beauty Players

Amazon Prime Day & Big Deals Day Beauty

The Data Behind the Hype: How Prime Day & Big Deal Days Supercharge Beauty Brands

Sunscreen from Seoul: A Deep Dive Into the K-Beauty Craze Taking Over the Western Beauty Market

Sunscreen from Seoul: A Deep Dive Into the K-Beauty Craze Taking Over the Western Beauty Market

Why Pheromone Perfumes for Men and Women Are Beating Out Other Fragrances on Amazon

Why Pheromone Perfumes for Men and Women Are Beating Out Other Fragrances on Amazon

Beauty Product Launches Have Plunged Is That Bad

Beauty Product Launches Have Plunged. Is That Bad?

Why Male Beauty Shoppers Are Turning to Amazon

Why Male Beauty Shoppers Are Turning to Amazon

Why Korea’s Beauty Scene Is Taking Over the World — Again

Why Korea’s Beauty Scene Is Taking Over the World — Again

Amazon Q2 2024: Top 25 Beauty and Personal Care Products

Amazon Q2 2024: Top 25 Beauty and Personal Care Products

Blush Is a $59 Million Business on Amazon. Who’s Winning It?

Inside Amazon’s $59 Million Blush Business

Amazon Shifts to Recycled Paper Filling for Packages in North America

Just How Big Is Shein’s Flagship Beauty Brand, SheGlam?

Just How Big Is Shein’s Flagship Beauty Brand, SheGlam?

wwd beauty ceo summit 2024

2024 WWD Beauty CEO Summit Recap

Kiehl's Starts Selling on Amazon as More Premium Fashion & Beauty Brands Warm to Web Giant

Kiehl’s Starts Selling on Amazon as More Premium Fashion & Beauty Brands Warm to Web Giant

Amazon Clamps Down On Dubious Supplement Claims

Amazon Clamps Down On Dubious Supplement Claims

skin for the win

Skin For The Win

Nine Under the Radar Brands Crushing it on Amazon

Nine Under-the-Radar Brands Crushing It on Amazon

beauty products in a garden in spring

Spring Into Success: Key Refresh Tips for Beauty Brands

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