Press & Perspectives

Welcome to the intersection of beauty and marketplace strategy.

Explore expert commentary, data-led insights, and white papers where Market Defense leads the conversation on Amazon beauty.

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“This was a fantastic piece. I have already forwarded it to over 10 people this morning!”

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Amazon Q2 2024: Top 25 Beauty and Personal Care Products

Inside Amazon’s $59 Million Blush Business

Amazon Shifts to Recycled Paper Filling for Packages in North America

Just How Big Is Shein’s Flagship Beauty Brand, SheGlam?

2024 WWD Beauty CEO Summit Recap

Kiehl’s Starts Selling on Amazon as More Premium Fashion & Beauty Brands Warm to Web Giant

Amazon Clamps Down On Dubious Supplement Claims

Nine Under-the-Radar Brands Crushing It on Amazon

Spring Into Success: Key Refresh Tips for Beauty Brands

Estée Lauder Takes the Amazon Plunge

Amazon’s Top-searched Beauty and Personal Care Keywords

Market Defense Amazon Beauty Holiday 2023 Debrief

Amazon in 2024: Key Predictions from Market Defense

Amazon Q4 2023: Top 25 Beauty and Personal Care Products

Amazon Beauty in 2024: Emerging Trends to Watch

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