Amazon Beauty in 2024: Emerging Trends to Watch
January 11, 2024
As we welcome the new year, the beauty landscape on Amazon is poised for some intriguing shifts and developments. In this piece, I share my
Navigating Amazon Prime Day: Tips for Beauty Brands to Consider
October 6, 2023
The Amazon Prime Event is nearly upon us, and with it comes a tidal wave of e-commerce momentum and the potential for dramatic sales increases. But beauty brands, even if the hour feels late, remember: it’s never too late to implement adjustments that can make a significant difference. At Market Defense, we’re the guiding star for numerous beauty brands, helping them navigate the Prime Event waters with confidence and agility. Here are three critical strategies, plus a bonus tip, we recommend for a successful Prime Event journey.
Market Defense is a Certified “Great Place to Work”
September 20, 2023
The news is out, and we couldn’t be prouder. Market Defense, with our global team spanning numerous time zones, has achieved the prestigious certification of a “Great Place to Work”. But our internal accolades are just the start. Our culture and dedication to excellence shape how we serve our clients in the dynamic Amazon marketplace.
Global Marketplaces Offer Financial And Strategic Opportunities For Beauty Brands
August 24, 2023
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
July 2023 Prime Day Report
August 14, 2023
The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.
Understanding Amazon’s Inventory Performance Index: What It Means for Your Beauty Business
May 8, 2023
As an e-commerce giant, Amazon is continually evolving to improve its platform for both sellers and customers. One development is the Inventory Performance Index (IPI), a scoring system Amazon utilizes to evaluate the efficiency and effectiveness of a seller’s inventory management. In this blog post, we’ll dive into what the Amazon IPI is, how it works, and how it can impact your beauty business on the online marketplace.
Contractual Considerations for Your Beauty Brand Distributors
April 20, 2023
In the fast-paced world of global commerce, it’s essential for beauty brands to take proactive measures to protect their reputation and ensure that their products are sold in authorized channels. To achieve this, it’s critical that businesses have well-defined and detailed contracts with their international and domestic partners, outlining specific terms and conditions for sales and distribution.
