skincare products on a teal background with pink flowers

Amazon Spring Cleaning for Your Beauty Business

As the days grow warmer and flowers start to bloom, it’s time to infuse that same energy into your beauty brand’s presence on Amazon. Embrace the spirit of spring cleaning by streamlining, decluttering, and refreshing your online store.

November 2022: Turkey 5 Report

Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.

October 2022: Prime Day Report

The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.