Get exclusive data from Amazon’s Cyber Week 2024, highlighting the beauty icons that dominated and the emerging innovators that captured shoppers’ attention. Discover which products led in sales across fragrance, haircare, skincare, and makeup, and see how influencers and affiliates helped power record-breaking results. This report is a must-read for anyone tracking the pulse of the beauty industry on the world’s largest e-commerce platform.
Beauty Dealmakers:
Prime Big Deal Days 2024 Beauty Report
Get the data that drove decisions during Amazon Prime Big Deal Days. The Beauty Dealmakers: Prime Big Deal Days 2024 Beauty Report uncovers the trends that fueled growth, reveals how 24% of shoppers purchased beauty products, and highlights the celebrity moment that sparked millions in sales within 48 hours.
Amazon’s July 2024 Prime Day Beauty Report
Dive into our latest report, offering a behind-the-scenes look at Amazon’s Prime Day 2024 and its impact on the beauty sector
The Ascendancy of K-Beauty on Amazon: Trends and Insights
Explore how innovative ingredients, cultural influences, and strategic marketing have propelled Korean beauty brands to the forefront of the Amazon marketplace. Our report, “The Ascendancy of K-Beauty on Amazon: Trends and Insights,” unveils the secrets behind the meteoric rise of brands like COSRX, Anua, and Biodance.
Amazon Cyber Weekend Beauty Report 2023
Explore the insights in Market Defense’s Amazon Beauty Report for Cyber Weekend 2023, covering the extended holiday shopping period from Thanksgiving to Cyber Monday.
Amazon’s October 2023 Prime Big Deal Days Beauty Report
Explore our in-depth report that sheds light on Amazon’s Prime Big Deal Days in the beauty retail sector.
July 2023 Prime Day Report
The first day of Prime Day 2023 (July 11) was the single largest sales day in Amazon’s history, resulting in a 6% increase over 2022. Market Defense’s portfolio far exceeded Amazon’s growth, increasing sales 286% over 2022.
November 2022: Turkey 5 Report
Amazon proclaimed 2022 their biggest Turkey 5 in history. The Market Defense portfolio delivered Turkey 5 sales volumes equal to 166% MoM, kicking the holiday season off in a big way.
October 2022: Prime Day Report
The Market Defense portfolio delivered October 2022 Prime Day sales volumes equal to 92% of July’s volumes, exceeding Amazon’s guidance of 60%.
