This season, seize the opportunity to invigorate your approach by refreshing your inventory, fine-tuning your Amazon marketing strategies, and rejuvenating your Amazon storefront.
The news is out, and we couldn’t be prouder. Market Defense, with our global team spanning numerous time zones, has achieved the prestigious certification of a “Great Place to Work”. But our internal accolades are just the start. Our culture and dedication to excellence shape how we serve our clients in the dynamic Amazon marketplace.
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
Brands are experiencing logistics issues. Ask yourself, could you do better? Do you have the staffing, the software to analyze inventory, the warehousing, the carrier to act quickly? Or the capital or margin to hire an agency to do all this so you can focus on other things? If so, consider 3p.
TikTok made them buy it! The #1 and #7 sellers on Amazon’s Q4 2022 list of Top 25 Beauty & Personal Care Products were straight out of TikTok influencer Alix Earle’s list of top 2022 Amazon purchases.
Mass beauty had a resurgence during the third quarter, as buzz around inflation continues to circulate in the US.
Skyn Iceland has traveled into new hands.
Summer came in hot to Amazon’s Top 25 in Q2 2022, with three sunscreens making it to the list.
Beauty sales on Amazon during the first quarter of 2022 reflect consumer optimism about the waning impact the pandemic will have on their lives this year, and their interest in making investments in the health and appearance of their skin.
Whether you are a brand executive, digital marketer, agency partner, or beauty insider, you will take away valuable insights to guide your Amazon strategy.
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